Custom slugs
Create readable short links like xuurl.com/launch for better CTR and recall.
Everything you need to shorten, share & analyze
xuurl is a fast, privacy-first URL shortener with pro-grade analytics, link pages, and team features built in. No bloat — just the tools you actually use.
Branded & memorable
Custom slugs and vanity domains for on-brand links.
Actionable analytics
Clicks, device, geo & referrers — in real-time.
Built for teams
Seats, roles & permissions for safe collaboration.
Core features
Powerful, easy-to-use tools that scale from solo creators to teams.
Branded domains
Bring your own domain to keep links on-brand across campaigns and properties.
Password & expiry
Protect sensitive links with passwords and expiration dates for time-bound access.
UTM templates
Auto-append campaign tags to keep analytics clean and consistent across channels.
Link pages
Build lightweight link-in-bio pages with your top links, socials, and updates.
API & Zapier
Integrate with your stack in minutes using our simple REST API and Zapier.
Analytics that tell the full story
Understand performance at a glance and dig into the details when needed.
Device & platform
See breakdowns by mobile/desktop/tablet, OS and browser to optimize destinations.
Country & region
Geo insights help you localize campaigns and spot new growth markets.
Referrers
Know which channels and posts are driving the most engaged clicks.
Realtime & history
Watch live traffic as it happens and explore historical trends over time.
Collaboration & security
Work faster together with controls that keep your workspace safe.
Roles & permissions
Invite teammates with view or edit access to the specific projects they need.
SSO (Business)
Single Sign-On and enforced 2FA for enterprise-grade account security.
Exports & backups
Easily export links and analytics to keep your records and run deep analysis.
Priority support
Business plans get faster SLAs and a direct line to our support team.
How it works
From long URL to insights in under 60 seconds.
1. Paste your URL
Drop in any link — storefronts, blogs, documents, files, deep links, you name it.
2. Customize
Add a custom slug, UTM template, password or expiry, and tag it for search.
3. Share anywhere
Use your short link across social, email, SMS, print and QR — it just works.
4. Measure & optimize
See what’s working and double down. Export data or automate with the API.
Start free — upgrade anytime
Create your first short link now. No credit card required.